BC$ means Behavior, Content and Money...

As in we track your Behavior in a passive, secure
and non-intrusive manner, in order to show you only the Content that YOU actually want to see, and get companies who are desperate for your attention to actually pay you Money just to listen to their offers.

The greatest part about subscribing to BC$ is that if you want, you can also switch advertisements off completely with the click of a button. True control over your Digital Media!